Transcript I’m Guillermo and for my ethnography project I researched the “Hypebeast” subculture. The term hypebeast defines a community of trendsetters and trends followers that are constantly changing the norms of society. The members of this community are very present on social media, especially on Instagram. Millions of people like myself are consumers of hypebeast … More Hypebeast Subculture
Hello my name is Evan R. and I am a first year undergraduate student at American University. For my ethnographic research project I chose to study airplane spotting on social media. For my research I had a research question of why people participate in airplane spotting on the internet. I then broke that down into … More Airplane Spotting on Social Media
Video Transcript:Hi, I’m Sophia, and my research surrounds the subculture of K-Pop fans on Twitter in relation to social media activism in the U.S. K-Pop is a relatively new genre of music that has entered mainstream U.S. charts (i.e. Billboard), and has a very large presence on social media sites like Twitter. K-Pop is Korean pop … More K-Pop Twitter’s Influence on Social Activism
Video Transcription: Throughout my research, I thrived to understand the subculture of One Direction fans on Tumblr and understand why these fans are so fiercely dedicated to their cause. I wanted to understand why these fans never fail to give up on 1D even though the band broke up five years ago. These fans have … More Direction Dimension: One Direction Fans on Tumblr
Video Transcript: The way that millions of people start their day is with, not a cup of coffee, a hearty breakfast, exercise, but an even more addicting substitute: social media. Many wake up to a notification on their phone from Instagram, spend hours on Twitter shuffling through tweets, or days watching YouTube videos. Numerous social … More BookTube and the Pressures Within
By: Madison Ede Video Transcript: The community that I chose to research was the Transgender Community. The question that guided my research was “how do people who identify as transgender use social media to empower a larger transgender community, even in the face of the negativity that can be found in their own comment sections?” I … More Transgender Empowerment Through Social Media
At the end of the semester, you will give a five-minute, multimodal presentation of your ethnography project to the class using the digital platform of your choice. (Some examples include Google Slides, Strikingly, Prezi.) Think of this five-minute presentation as an elevator pitch (see this explanation here and also here). You will also publish your … More Presenting Your Project
Based on the scope of this project and the exploratory nature of your digital fieldwork, you won’t be able to tell us all of the fascinating things about this subculture. Instead, you will need to present a narrowly focused—but balanced—picture of your subculture based on a singular, compelling aspect (framed through your research questions) that … More Creating the Research Proposal
Online Observations, Artifact Collection & Fieldnotes. Over multiple visits this semester, you will observe members of your subculture online. During your observations, you will take screenshots of the content they create and share, including but not limited to members’ profile information; written text, images, and videos created and shared; and the reactions, comments, and conversations. … More Conducting Fieldwork
The ethnography project will take you into the virtual field to observe a publicly viewable (rather than private, secret, or member-restricted) subculture on a social media site. You’ll write an essay that uses digital fieldwork along with scholarly and (credible) web research as the basis for an interpretation of the subculture. Through the Topic Selection … More Selecting Your Topic
The Digital Ethnography Project 